Lot of us often forget that the business we are in by definition is basically selling stories..

. We have to be different each time.

I have to reinvent myself, I have to be different - that's the demand of my job. It's not something that I am thinking and doing, " Aamir said.

"I am attracted to scripts that move me emotionally and when you have such stories to tell, it doesn't matter how unusual it is, people connect to it, " he added. The 44-year-old who was here at the Economic Times Awards also stressed that he is oblivious to the audience demand in terms of content.

"I've no idea what audiences want. I only have an idea about what I want.

..

When I read a script, I go with my gut and then it just happens, " he said. Aamir's latest outing "3 Idiots" has smashed all records and become Hindi cinema's highest grosser till date with collections crossing Rs.

240 crore worldwide (less)

The actress has been eating according to a diet prepared by her nutritionist Rujuta Diwekar. Kareena says, "It's tough working in extreme climactic conditions.

Fortun- ately, I am surviving because of my yoga and diet, which I change according to the climate of the area where I shoot." Last year, the schedule had got cancelled because of bad weather.

?? Rujuta reveals her star client's secret recipe of looking great and feeling fit, "I had given her a diet rich in carbohydrates as Pangong and Ladakh are low in oxygen. Carbs give oxygen and allow her body to burn fat.

Also the shooting is hectic, so she needs her calories. Kareena is eating the local staple diet of the Ladakhis Thukpa (noodle soup), goat cheese, momos, and Leh berries (made from the juice of seabuckthorn, which are rich anti-oxidants and good fat burners.

"??The actress also has lots of Ladakhi butter tea which keeps you from getting dehydrated.?? Rujuta reveals her star client's secret recipe of looking great and feeling fit, "I had given her a diet rich in carbohydrates as Pangong and Ladakh are low in oxygen.

Carbs give oxygen and allow her body to burn fat. Also the shooting is hectic, so she needs her calories.

Kareena is eating the local staple diet of the Ladakhis Thukpa (noodle soup), goat cheese, momos, and Leh berries (made from the juice of seabuckthorn, which are rich anti-oxidants and good fat burners."?? Ladakh: ??Kareena Kapoor is shooting at Pangong Lake (the world's highest??lake at 14,256 feet above sea level) in Kashmir for Raj Kumar Hirani's 3 Idiots.

While the rest of the unit members have been feeling dizzy and weak because of low oxygen (due to high altitude), Bebo is fighting fit thanks to her special diet. The actress has been eating according to a diet prepared by her nutritionist Rujuta Diwekar.

Kareena says, "It's tough working in extreme climactic conditions. Fortun- ately, I am surviving because of my yoga and diet, which I change according to the climate of the area where I shoot.

" Last year, the schedule had got cancelled because of bad weather.?? Rujuta reveals her star client's secret recipe of looking great and feeling fit, "I had given her a diet rich in carbohydrates as Pangong and Ladakh are low in oxygen.

Carbs give oxygen and allow her body to burn fat. Also the shooting is hectic, so she needs her calories.

Kareena is eating the local staple diet of the Ladakhis Thukpa (noodle soup), goat cheese, momos, and Leh berries (made from the juice of seabuckthorn, which are rich anti-oxidants and good fat burners."??The actress also has lots of Ladakhi butter tea which keeps you from getting dehydrated.

?? Ladakh: ??Kareena Kapoor is shooting at Pangong Lake (the world's highest??lake at 14,256 feet above sea level) in Kashmir for Raj Kumar Hirani's 3 Idiots. While the rest of the unit members have been feeling dizzy and weak because of low oxygen (due to high altitude), Bebo is fighting fit thanks to her special diet.

The actress has been eating according to a diet prepared by her nutritionist Rujuta Diwekar. Kareena says, "It's tough working in extreme climactic conditions.

Fortun- ately, I am surviving because of my yoga and diet, which I change according to the climate of the area where I shoot." Last year, the schedule had got cancelled because of bad weather.

?? Rujuta reveals her star client's secret recipe of looking great and feeling fit, "I had given her a diet rich in carbohydrates as Pangong and Ladakh are low in oxygen. Carbs give oxygen and allow her body to burn fat.

Also the shooting is hectic, so she needs her calories. Kareena is eating the local staple diet of the Ladakhis Thukpa (noodle soup), goat cheese, momos, and Leh berries (made from the juice of seabuckthorn, which are rich anti-oxidants and good fat burners.

"??The actress also has lots of Ladakhi butter tea which keeps you from getting dehydrated.?? Ladakh: ??Kareena Kapoor is shooting at Pangong Lake (the world's highest??lake at 14,256 feet above sea level) in Kashmir for Raj Kumar Hirani's 3 Idiots.

While the rest of the unit members have been feeling dizzy and weak because of low oxygen (due to high altitude), Bebo is fighting fit thanks to her special diet. The actress has been eating according to a diet prepared by her nutritionist Rujuta Diwekar.

Kareena says, "It's tough working in extreme climactic conditions. Fortun- ately, I am surviving because of my yoga and diet, which I change according to the climate of the area where I shoot.

" Last year, the schedule had got cancelled because of bad weather.?? Rujuta reveals her star client's secret recipe of looking great and feeling fit, "I had given her a diet rich in carbohydrates as Pangong and Ladakh are low in oxygen.

Carbs give oxygen and allow her body to burn fat. Also the shooting is hectic, so she needs her calories.

Kareena is eating the local staple diet of the Ladakhis Thukpa (noodle soup), goat cheese, momos, and Leh berries (made from the juice of seabuckthorn, which are rich anti-oxidants and good fat burners."??The actress also has lots of Ladakhi butter tea which keeps you from getting dehydrated.

?? (less)

Lot of us often forget that the business we are in by definition is basically selling stories..

. We have to be different each time.

I have to reinvent myself, I have to be different - that's the demand of my job. It's not something that I am thinking and doing," Aamir said.

"I am attracted to scripts that move me emotionally and when you have such stories to tell, it doesn't matter how unusual it is, people connect to it," he added. The 44-year-old was at The Economic Times Awards in Mumbai on Jan 10.

He also stressed that he is oblivious to the audience demand in terms of content. "I've no idea what audiences want.

I only have an idea about what I want..

. When I read a script, I go with my gut and then it just happens," he said.

Aamir's latest outing "3 Idiots" has smashed all records and become Hindi cinema's highest grosser till date. The actor, who tackled the problem of dyslexia in his 2007 hit "Taare Zameen Par" and threw light on the pressure of studies in his latest outing "3 Idiots", also called for encouraging children to question rather than just memorising facts.

"We put our children in compartments and teach them to memorise..

. We must encourage them to be free thinkers and free spirited.

It has to start from the young age. We must encourage them to question and make mistakes.

We must hear a child's view," Aamir said (less)

This exciting venture has many firsts. It sees director Imtiaz Ali (Jab We Met, Love Aaj Kal, Rockstar) step in as a creative producer and wife Preety Ali being launched as the co-producer.

She has recently set up a production house named PI Films. Choreographer Bosco of the famous Bosco-Caesar duo will direct the project.

Commenting on the development, Siddharth Roy Kapur, CEO of the the production house, says, "It's great to collaborate with Imtiaz, Preety and Bosco on this project. From the day our team saw MGIAA, we knew it was a film we had to remake in Hindi.

The characters of the two leads are so endearing and the situations they find themselves in so hilarious, that it's the perfect recipe for an action romcom! We showed the film to Imtiaz and he felt the same. Getting Bosco on board to helm the project puts it in the perfect zone creatively and the whole team is now raring to go.

" Imtiaz adds, "It is very exciting. It seems like full on fun - both the film and the making.

A crazy, high energy, no-holds-barred rollercoaster ride with a highly huggable hero and a hyper heroine. Most exciting for me is that Bosco is directing the film.

I don't think many people know how to put fun on screen like Bosco. And I'm there to add to the chaos!" What's the film about? My Girlfriend Is An Agent is the story of two spies who have been assigned the mission to stop a Russian crime group from stealing an advanced chemical weapon.

While one of them is a sexy secret agent who is a master of martial arts and envied by her comrades, the other is a rookie known to botch up every mission he's ever been on. Interestingly, they were once deeply in love but neither is aware of the other's real job.

The two try to work out their complicated relationship while trying to save the world (less)

S.Q.

T. to MAINE PYAR KIYA to D.

D.L.

J. So, what's new in RUN? Nothing! It's old wine packaged in a new bottle.

Not only is the film low on content, it's even low on entertainment! Siddharth aka Siddhu [Abhishek Bachchan] comes to Delhi for further studies. He spots the beautiful Jhanavi [Bhoomika Chawla] and is attracted to her instantaneously.

Little does he know that she carries with her an excess baggage that threatens to take his life away. This excess baggage is Jhanavi's demonic brother Ganpat [Mahesh Manjrekar], who's overtly possessive of his sister.

For him, the hand that dares to touch Jhanavi's heart just has to be cut. Ganpat leaves no stone unturned to make life hell for Siddharth.

Finally, Siddharth devises a foolproof way to combat the devious Ganpat. Remake of the Tamil hit RUN [Madhavan, Meera Jasmine], the Hindi adaptation is only as 'fresh' in its concept as last month's newspaper headlines.

The problem with RUN is that the viewer can actually predict what's going to happen next. To look for anything novel in the film is akin to finding a needle in a haystack.

From the word 'go', director Jeeva relies on the same old recipe to convey what he intends to. The story hardly moves in the first half.

There's an overdose of songs [most of these are 'dream songs'!], which pop up every 10 minutes without valid situations. Besides, there's a comedy track - Vijay Raaz - which has no relevance to the story of the film.

Of course, there's Mahesh Manjrekar, who is supposed to be a goonda, but does nothing more than bash up guys who keep making passes at his sister. If the first half is bland [Abhishek confronting Manjrekar's henchmen is the sole watchable sequence in the first half], the post-interval portions take the graph of the film completely down.

Mainly because, till almost halfway through the second half, the story hardly moves ahead. The lovers continue to meet, away from the prying eyes of the overtly possessive brother.

And even the brother doesn't confront the guy head-on. You expect things to pep up towards the pre-climax, when the guy [Abhishek Bachchan] is sacked from the college, a speeding truck knocks down his sister [Ayesha Julka] and the brother-in-law [Mukesh Rishi] is falsely planted in a corruption case.

That's when the narrative gets slightly exciting (less)

In fact, the Hrithik Roshan?s number has become a high selling point for the ?Kites? album. What has impressed the audiences most is the way muscled bodied superhero has handled the rising and falling tempo during his rendition.

Add to this Hrithik?s free flowing, smooth voice under the genius of his music composer uncle Rajesh Roshan and you have full recipe for success. Though he is ably supported in his endeavors by Suzanne D Mello with Spanish lyrics, but it is Hrithik?s craze among the audience which is proving great for the album.

In the meantime, the Reliance Big Pictures have decided to release the film in sixty countries on May 21, so that the popularity of Hrithik Roshan, Barbara Mori and Kangna Ranaut could be tapped properly at the box office. ?Kites?, which is being made in both English and Hindi by the producers, has been shot in the exotic locations of Las Vegas, Los Angles and others.

As the film has a Latin beauty Barbara Mori playing the main female lead, it was necessary to have that kind of atmosphere through these locations. The film is all about Hrithik Roshan, who is a dance teacher falling in love with his disciple Barbara Mori (Natasha).

The tricky point of whole episode is that they do not understand each other language and still understand each other feelings, signifying the fact that love does not need any particular language to express itself. The film is all about Hrithik Roshan, who is a dance teacher falling in love with his disciple Barbara Mori (Natasha).

The tricky point of whole episode is that they do not understand each other language and still understand each other feelings, signifying the fact that love does not need any particular language to express itself. -- k k rai Send comments: 0comments (less)

Media reports said the actor will fly to the capital Sunday to rub shoulders with acclaimed Hollywood filmmaker James Cameron and to discuss the future of cinema. "Yes, I am going to be in Delhi for (a) conclave where I would be meeting Cameron, " said the actor.

Aamir did not say why he won't celebrate his birthday. But a source close to him said: "He in any case doesn't believe in parties and celebrations for his birthday.

Moreover, with his dad (noted filmmaker Tahir Hussain) passing away last month, he is keeping a very low profile." Incidentally, his colleague Shah Rukh Khan has teamed up with international rapper Akon in Mumbai to record a song.

With cinema in his blood, perfection in his attitude and known as the king of promotional strategies, Aamir managed to deliver several super hits since his first success "Qayamat Se Qayamat Tak" (1988). In more than than two decades he has given hits like "Dil", "Dil Hai Ki Manta Nahin", "Jo Jeeta Wohi Sikandar", "Rangeela", "Raja Hindustani", "Ishq", "Ghulam", "Sarfarosh", "Dil Chahta Hai" and "Rang De Basanti".

His 2001 hit period drama "Lagaan" was nominated in the best foreign picture category at the Oscars. Off late he struck gold with his 'one-year-one-movie' startegy.

His "3 Idiots" and "Ghajini" smashed all box office records to become Hindi cinema's top two highest earners till date. They have reportedly collected Rs.

400 crore and Rs.226 worldwide respectively.

But Aamir is not beaming. "I don't have any recipe (for success).

Lot of us often forget that the business we are in by definition is basically selling stories..

. We have to be different each time.

I have to reinvent myself..

. that's the demand of my job, " Aamir had earlier said.

"I am attracted to scripts that move me emotionally and when you have such stories to tell, it doesn't matter how unusual it is, people connect to it..

. I've no idea what audiences want.

I only have an idea about what I want..

., " he added.

Aamir is a winner of Padma Bhushan, the nation's third highest civilian honour. Recently, the actor reportedly bagged the biggest endorsement deal by inking an agreement with new telecom entrant, UAE's Etisalat, for Rs.

300-350 million for three years. With so many feathers in his cap, the actor stands tall as an epitome of commercial cinema.

But he is now taking a sabbatical from acting to concentrate on his production ventures - "Delhi Belly", "Peepli Live" and his wife Kiran Rao's directorial debut "Dhobi Ghat" (less)

Aamir did not say why he won't celebrate his birthday. But a source close to him said: "He in any case doesn't believe in parties and celebrations for his birthday.

Moreover, with his dad (noted filmmaker Tahir Hussain) passing away last month, he is keeping a very low profile." Incidentally, his colleague Shah Rukh Khan has teamed up with international rapper Akon in Mumbai to record a song.

With cinema in his blood, perfection in his attitude and known as the king of promotional strategies, Aamir managed to deliver several super hits since his first success "Qayamat Se Qayamat Tak" (1988). In more than than two decades he has given hits like "Dil", "Dil Hai Ki Manta Nahin", "Jo Jeeta Wohi Sikandar", "Rangeela", "Raja Hindustani", "Ishq", "Ghulam", "Sarfarosh", "Dil Chahta Hai" and "Rang De Basanti".

His 2001 hit period drama "Lagaan" was nominated in the best foreign picture category at the Oscars. Off late he struck gold with his 'one-year-one-movie' startegy.

His "3 Idiots" and "Ghajini" smashed all box office records to become Hindi cinema's top two highest earners till date. They have reportedly collected Rs.

400 crore and Rs.226 worldwide respectively.

But Aamir is not beaming. "I don't have any recipe (for success).

Lot of us often forget that the business we are in by definition is basically selling stories..

. We have to be different each time.

I have to reinvent myself..

. that's the demand of my job," Aamir had earlier said.

"I am attracted to scripts that move me emotionally and when you have such stories to tell, it doesn't matter how unusual it is, people connect to it..

. I've no idea what audiences want.

I only have an idea about what I want..

.," he added.

Aamir is a winner of Padma Bhushan, the nation's third highest civilian honour. Recently, the actor reportedly bagged the biggest endorsement deal by inking an agreement with new telecom entrant, UAE's Etisalat, for Rs.

300-350 million for three years. With so many feathers in his cap, the actor stands tall as an epitome of commercial cinema.

But he is now taking a sabbatical from acting to concentrate on his production ventures - "Delhi Belly", "Peepli Live" and his wife Kiran Rao's directorial debut "Dhobi Ghat". Superstar Aamir Khan won't celebrate his 45th birthday Sunday.

"I will not be celebrating my birthday this year," Aamir??said over e-mail from Mumbai. Media reports said the actor will fly to the capital Sunday to rub shoulders with acclaimed Hollywood filmmaker James Cameron and to discuss the future of cinema.

"Yes, I am going to be in Delhi for (a) conclave where I would be meeting Cameron," said the actor. Aamir did not say why he won't celebrate his birthday.

But a source close to him said: "He in any case doesn't believe in parties and celebrations for his birthday. Moreover, with his dad (noted filmmaker Tahir Hussain) passing away last month, he is keeping a very low profile.

" Incidentally, his colleague Shah Rukh Khan has teamed up with international rapper Akon in Mumbai to record a song. With cinema in his blood, perfection in his attitude and known as the king of promotional strategies, Aamir managed to deliver several super hits since his first success "Qayamat Se Qayamat Tak" (1988).

In more than than two decades he has given hits like "Dil", "Dil Hai Ki Manta Nahin", "Jo Jeeta Wohi Sikandar", "Rangeela", "Raja Hindustani", "Ishq", "Ghulam", "Sarfarosh", "Dil Chahta Hai" and "Rang De Basanti". His 2001 hit period drama "Lagaan" was nominated in the best foreign picture category at the Oscars.

Off late he struck gold with his 'one-year-one-movie' startegy. His "3 Idiots" and "Ghajini" smashed all box office records to become Hindi cinema's top two highest earners till date.

They have reportedly collected Rs.400 crore and Rs.

226 worldwide respectively. But Aamir is not beaming.

"I don't have any recipe (for success). Lot of us often forget that the business we are in by definition is basically selling stories.

..

We have to be different each time. I have to reinvent myself.

..

that's the demand of my job," Aamir had earlier said. "I am attracted to scripts that move me emotionally and when you have such stories to tell, it doesn't matter how unusual it is, people connect to it.

..

I've no idea what audiences want. I only have an idea about what I want.

..

," he added. Aamir is a winner of Padma Bhushan, the nation's third highest civilian honour.

Recently, the actor reportedly bagged the biggest endorsement deal by inking an agreement with new telecom entrant, UAE's Etisalat, for Rs.300-350 million for three years.

With so many feathers in his cap, the actor stands tall as an epitome of commercial cinema. But he is now taking a sabbatical from acting to concentrate on his production ventures - "Delhi Belly", "Peepli Live" and his wife Kiran Rao's directorial debut "Dhobi Ghat".

Superstar Aamir Khan won't celebrate his 45th birthday Sunday. "I will not be celebrating my birthday this year," Aamir??said over e-mail from Mumbai.

Media reports said the actor will fly to the capital Sunday to rub shoulders with acclaimed Hollywood filmmaker James Cameron and to discuss the future of cinema. "Yes, I am going to be in Delhi for (a) conclave where I would be meeting Cameron," said the actor.

Aamir did not say why he won't celebrate his birthday. But a source close to him said: "He in any case doesn't believe in parties and celebrations for his birthday.

Moreover, with his dad (noted filmmaker Tahir Hussain) passing away last month, he is keeping a very low profile." Incidentally, his colleague Shah Rukh Khan has teamed up with international rapper Akon in Mumbai to record a song.

With cinema in his blood, perfection in his attitude and known as the king of promotional strategies, Aamir managed to deliver several super hits since his first success "Qayamat Se Qayamat Tak" (1988). In more than than two decades he has given hits like "Dil", "Dil Hai Ki Manta Nahin", "Jo Jeeta Wohi Sikandar", "Rangeela", "Raja Hindustani", "Ishq", "Ghulam", "Sarfarosh", "Dil Chahta Hai" and "Rang De Basanti".

His 2001 hit period drama "Lagaan" was nominated in the best foreign picture category at the Oscars. Off late he struck gold with his 'one-year-one-movie' startegy.

His "3 Idiots" and "Ghajini" smashed all box office records to become Hindi cinema's top two highest earners till date. They have reportedly collected Rs.

400 crore and Rs.226 worldwide respectively.

But Aamir is not beaming. "I don't have any recipe (for success).

Lot of us often forget that the business we are in by definition is basically selling stories..

. We have to be different each time.

I have to reinvent myself..

. that's the demand of my job," Aamir had earlier said.

"I am attracted to scripts that move me emotionally and when you have such stories to tell, it doesn't matter how unusual it is, people connect to it..

. I've no idea what audiences want.

I only have an idea about what I want..

.," he added.

Aamir is a winner of Padma Bhushan, the nation's third highest civilian honour. Recently, the actor reportedly bagged the biggest endorsement deal by inking an agreement with new telecom entrant, UAE's Etisalat, for Rs.

300-350 million for three years. With so many feathers in his cap, the actor stands tall as an epitome of commercial cinema.

But he is now taking a sabbatical from acting to concentrate on his production ventures - "Delhi Belly", "Peepli Live" and his wife Kiran Rao's directorial debut "Dhobi Ghat". Superstar Aamir Khan won't celebrate his 45th birthday Sunday.

"I will not be celebrating my birthday this year," Aamir??said over e-mail from Mumbai. Media reports said the actor will fly to the capital Sunday to rub shoulders with acclaimed Hollywood filmmaker James Cameron and to discuss the future of cinema.

"Yes, I am going to be in Delhi for (a) conclave where I would be meeting Cameron," said the actor. Aamir did not say why he won't celebrate his birthday.

But a source close to him said: "He in any case doesn't believe in parties and celebrations for his birthday. Moreover, with his dad (noted filmmaker Tahir Hussain) passing away last month, he is keeping a very low profile.

" Incidentally, his colleague Shah Rukh Khan has teamed up with international rapper Akon in Mumbai to record a song. With cinema in his blood, perfection in his attitude and known as the king of promotional strategies, Aamir managed to deliver several super hits since his first success "Qayamat Se Qayamat Tak" (1988).

In more than than two decades he has given hits like "Dil", "Dil Hai Ki Manta Nahin", "Jo Jeeta Wohi Sikandar", "Rangeela", "Raja Hindustani", "Ishq", "Ghulam", "Sarfarosh", "Dil Chahta Hai" and "Rang De Basanti". His 2001 hit period drama "Lagaan" was nominated in the best foreign picture category at the Oscars.

Off late he struck gold with his 'one-year-one-movie' startegy. His "3 Idiots" and "Ghajini" smashed all box office records to become Hindi cinema's top two highest earners till date.

They have reportedly collected Rs.400 crore and Rs.

226 worldwide respectively. But Aamir is not beaming.

"I don't have any recipe (for success). Lot of us often forget that the business we are in by definition is basically selling stories.

..

We have to be different each time. I have to reinvent myself.

..

that's the demand of my job," Aamir had earlier said. "I am attracted to scripts that move me emotionally and when you have such stories to tell, it doesn't matter how unusual it is, people connect to it.

..

I've no idea what audiences want. I only have an idea about what I want.

..

," he added. Aamir is a winner of Padma Bhushan, the nation's third highest civilian honour.

Recently, the actor reportedly bagged the biggest endorsement deal by inking an agreement with new telecom entrant, UAE's Etisalat, for Rs.300-350 million for three years.

With so many feathers in his cap, the actor stands tall as an epitome of commercial cinema. But he is now taking a sabbatical from acting to concentrate on his production ventures - "Delhi Belly", "Peepli Live" and his wife Kiran Rao's directorial debut "Dhobi Ghat".

Superstar Aamir Khan won't celebrate his 45th birthday Sunday. "I will not be celebrating my birthday this year," Aamir??said over e-mail from Mumbai.

Media reports said the actor will fly to the capital Sunday to rub shoulders with acclaimed Hollywood filmmaker James Cameron and to discuss the future of cinema. "Yes, I am going to be in Delhi for (a) conclave where I would be meeting Cameron," said the actor.

Aamir did not say why he won't celebrate his birthday. But a source close to him said: "He in any case doesn't believe in parties and celebrations for his birthday.

Moreover, with his dad (noted filmmaker Tahir Hussain) passing away last month, he is keeping a very low profile." Incidentally, his colleague Shah Rukh Khan has teamed up with international rapper Akon in Mumbai to record a song.

With cinema in his blood, perfection in his attitude and known as the king of promotional strategies, Aamir managed to deliver several super hits since his first success "Qayamat Se Qayamat Tak" (1988). In more than than two decades he has given hits like "Dil", "Dil Hai Ki Manta Nahin", "Jo Jeeta Wohi Sikandar", "Rangeela", "Raja Hindustani", "Ishq", "Ghulam", "Sarfarosh", "Dil Chahta Hai" and "Rang De Basanti".

His 2001 hit period drama "Lagaan" was nominated in the best foreign picture category at the Oscars. Off late he struck gold with his 'one-year-one-movie' startegy.

His "3 Idiots" and "Ghajini" smashed all box office records to become Hindi cinema's top two highest earners till date. They have reportedly collected Rs.

400 crore and Rs.226 worldwide respectively.

But Aamir is not beaming. "I don't have any recipe (for success).

Lot of us often forget that the business we are in by definition is basically selling stories..

. We have to be different each time.

I have to reinvent myself..

. that's the demand of my job," Aamir had earlier said.

"I am attracted to scripts that move me emotionally and when you have such stories to tell, it doesn't matter how unusual it is, people connect to it..

. I've no idea what audiences want.

I only have an idea about what I want..

.," he added.

Aamir is a winner of Padma Bhushan, the nation's third highest civilian honour. Recently, the actor reportedly bagged the biggest endorsement deal by inking an agreement with new telecom entrant, UAE's Etisalat, for Rs.

300-350 million for three years. With so many feathers in his cap, the actor stands tall as an epitome of commercial cinema.

But he is now taking a sabbatical from acting to concentrate on his production ventures - "Delhi Belly", "Peepli Live" and his wife Kiran Rao's directorial debut "Dhobi Ghat" (less)

One" and " Zindagi Na Milegi Dobara " not only satiated the moviegoer's appetite but also yielded profits for the Hindi film industry. Here IANS lists the top 10 movies of the year: 1.

"Bodyguard": Salman Khan and Kareena Kapoor's "Bodyguard" broke the opening day records by earning Rs.22 crore on the first day.

Although the story of the film, directed by Siddique , didn't have much to say, the music as well as the action sequences worked in its favour. Salman's signature dialogue - "Mujh par ek ehsaan karna ki mujh par koi ehsaan na karna" - once again struck a chord with fans.

2. "Ra.

One": World class VFX, amazing graphics, innovative marketing, tie-ups with multiple brands and Shah Rukh Khan as the superhero made sci-fi thriller "Ra.One" a profitable venture.

Another highlight of the film was its music, especially the song "Chamak challo" sung by international rapper Akon. And the marathon promotion by the superstar helped bring people to the theatres.

3. "The Dirty Picture": Her sensuous look shocked, her itsy-bitsy clothes astonished and her double meaning dialogues left audiences gasping for breath, but all this nothwithstanding, Vidya Balan swept both the classes and the masses off their feet with her bold avatar in Ekta Kapoor's "The Dirty Picture".

An unofficial biopic of southern sex symbol Silk Smitha, the film broke the myth that only movies with "Khans" work at the box office. 4.

"Ready": Romantic comedies have been a staple of Hindi films and this year Salman Khan's "Ready" used the recipe to earn profits. Shot in exotic locales of Thailand , director Anees Bazmee's drama about mistaken identity saw Salman romancing Asin Thottumkal amid all the hotch-potch in their lives, thanks to their onscreen relatives.

5. "Zindagi Na Milegi Dobara": Focussing on three bachelors dealing with their friendship and romance, the well-scripted film, with a resemblance to real life episodes, was supported by beautiful performances by the talented cast - Hrtihik Roshan, Abhay Deol , Farhan Akhtar , with Kalki Koechlin and Katrina Kaif as their love interests.

Kudos to director Zoya Akhtar for bringing liveliness, happiness and joyfulness with such deftness on screen through an adventurous road film mostly based in Spain. 6.

"Singham": An out-and-out action film, the success of "Singham" proves that there are takers for such films. Based on the "good wins over evil" theme, the actioner takes a dig at the corruption within the police department through two main characters - honest cop Ajay Devgn and Prakash Raj as a corrupt politician.

Director Rohit Shetty's film also marked southern actress Kajal Aggarwal's debut in Bollywood. 7.

" Rockstar ": Give him a good role and he can sink his teeth into it. Ranbir Kapoor proved that again by stepping into the shoes of a musician.

From a cute and simple college boy to a crazy lover to a successful but cynical singer, the young actor proved his mettle in every frame. The film appealed despite a faulty script, which had too many loose ends.

In short, it was Ranbir's film, which launched American Pakistani model in the Bollywood business. Other high points of the movie were A.

R. Rahman's music and Mohit Chauhan's singing.

8. "Mere Brother Ki Dulhan": Not good, not bad - that is how Yash Raj Films' "Mere Brother Ki Dulhan" could be described.

Thanks to Imran Khan , Katrina Kaif and Pakistani singer-actor Ali Zaffar's tangled love story woven against the backdrop a wedding, the romantic comedy managed to pull the crowds. The film got mixed reviews, but managed to enter the top grosser list of the year.

9. "Delhi Belly": Replete with cuss words, weird situations, witty dialogues, the experimental movie in the English language targeted the urban audiences, who hailed this free will adult comedy as they identified with the characters of Imran Khan, Kunal Roy Kapoor and Vir Das in the movie.

If director Abhinay Deo faced failure with "Game", this film pulled him out of darkness and Aamir Khan once again proved that he has a knack for choosing the best scripts as a producer. 10.

"Yamla Pagla Deewana": After the 2007 release "Apne", the Deol trio - Sunny, Bobby and Dharmendra - returned to the big screen with the comic caper "Yamla Pagla Deewana" by director Sameer Karnik. Though a small budget film, it received an overwhelming response.

The impeccable comic timing between the father and sons struck a chord with the audiences (less)